How to Market to People Not Like You Book Download

How to Market to People Not Like You PDF
By:Kelly McDonald
Published on 2011-02-11 by John Wiley & Sons

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Reach new and diverse customer groups and expand your market share The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business. Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities. Reach unfamiliar new market segments with your products Learn how to engage micro-segmented customer groups Author's company was named one of the top ad agencies in the US by Ad Age Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.

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Book ID of How to Market to People Not Like You's Books is nc5GNvctQpEC, Book which was written byKelly McDonaldhave ETAG "wQcza1uIyNg"

Book which was published by John Wiley & Sons since 2011-02-11 have ISBNs, ISBN 13 Code is 9781118015001 and ISBN 10 Code is 1118015002

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Book which have "240 Pages" is Printed at BOOK under CategoryBusiness and Economics

Book was written in en

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