Profiting from the Data Economy Book Download

Profiting from the Data Economy PDF
By:David A. Schweidel
Published on 2014-10-06 by Pearson Education

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Today, the insights available through |big data| are potentially limitless – ranging from improved product recommendations and more well-targeted promotions to more efficient public agencies. In Profiting From the Data Economy , cutting-edge academic researcher, David Schweidel, considers the role that individual consumers, innovators and government will play in shaping tomorrow's data economy. For each group, the author identifies both what can be gained and what is at stake. Writing for decision-makers, strategists, and stakeholders of all kinds, he reveals how today's data explosion will affect consumers' relationships with businesses, and the roles government may play in the process. The book puts you in the shoes of individuals generating data, innovators seeking to capitalize on it, and regulators seeking to protect consumers – and shows how all these roles will be increasingly interconnected in the future. For analytics executives; senior managers; CIOs, CEOs, CMOs; marketing specialists, and analysts; and consultants involved with Big Data, marketing, customer privacy, or related issues. This guide will also be valuable in many business analytics, digital marketing, and social media courses and academic programs.

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Book ID of Profiting from the Data Economy's Books is A0W_BAAAQBAJ, Book which was written byDavid A. Schweidelhave ETAG "ucy3qsysOsI"

Book which was published by Pearson Education since 2014-10-06 have ISBNs, ISBN 13 Code is 9780133819847 and ISBN 10 Code is 0133819841

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